Agency Profile Describe Your Typical 'Best' Agency How old is the agency? Describe the size of the business. (number of producers, etc)Annual Budget How many locations does this business have? What are the agencies biggest concerns? Challenges?What challenges or objectives does your agency persona spend their resources on?What are the agencies biggest strengths?What prompts this agency to choose MMG?What makes them different from agencies who choose otherwise?What are your agency personas’ expectations upon purchasing your product or service?What concerns do your agency personas have that gives them reason to think or decide that your offering is not the best option?What could prompt the agency to question whether your company or solution is capable of achieving his or her Success Factors?How does an agency typically conduct their research to find and select a provider?Which aspects of the competing offerings do your buyers perceive as most critical, and what do they expect from each one?